Mazle are a nano-startup video production company. They create social media video content for the SaaS and B2B sectors. Their target clients are Digital Marketing Managers who use LinkedIn as their main promotional channel.
Mazle’s challenge was creating a brand that would communicate what they did and why they were unique. The company’s USP is being able to deliver video content quicker and cheaper than current solutions. They needed an identity that would communicate brevity, and conciseness. The battle for user’s attention on social platforms like LinkedIn has become intensely competitive. Mazle needed an identity that would attract Marketing Managers who were looking for ways to cut through LinkedIn’s increasingly competitive user feeds.
Mazle’s key offering is motion design and it was important to convey this idea in the logo and across the visual identity. After a period of research and experimentation, the idea of using an animation easing curve as the main visual concept emerged. This shape is simple but can be manipulated to generate a huge variety of static and moving elements. The shape was also incorporated subtly into the logotype further reinforcing the brand's connection with motion design. Vivid violet was chosen as the core brand colour to reinforce the concept of urgent creativity.
The Mazle identity, logo and colour palette offer a bold alternative to LinkedIn’s sea of blues and grays. Mazle’s plan is to resonate with and acquire clients who value this approach. In an increasingly reactive and fast-paced digital ecosystem Mazle’s proposition is clear: be bold, be concise, be quick.
